Holy names are transcendental (beyond matter)
ज्ञान-विज्ञान उजास हो, मिटे अज्ञान का रंग॥
ह्लादिनी आनंद छुए, सूखे मन का छोर।
रामरस कहे हरिनाम से, जागे जीवन भोर॥
Purport:
The holy name is not a material vibration but the Supreme Lord Himself appearing as sound. Therefore amaratva flows with harināma, because the soul is eternal and the name awakens that forgotten eternity. As A. C. Bhaktivedanta Swami Prabhupada repeatedly emphasized, chanting is both philosophy and realization together. Jñāna reveals what we are not, and vijñāna confirms what we truly are through direct experience. The hlādinī-śakti manifests as causeless joy, drying up the desert of material life. One need not be qualified; contact itself purifies. Thus by harināma, ignorance retreats, consciousness revives, and the real morning of life begins.
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